That’s a great question. But before I answer it, let’s begin with a different question. What are you looking for in a writer?
Are you hoping to find someone who:
- Specializes in writing for technology and software companies?
- Understands tech buyers like the back of their hand?
- Personally knows what it’s like to engage a tech buyer and to work through a complex sales cycle with them?
- Has a deep technology background and years of experience in the industry?
- Understands content marketing strategy and how to get the most out of your content?
- Writes clear, compelling, and persuasive copy and meets deadlines?
- Is a great storyteller and can tell your story in a fresh, engaging way?
If so, I’m sure you’ve already discovered that it’s hard to find writers with that combination of knowledge and experience. And that’s why I’m different.
What Makes Me Different?
Before I became a full-time, B2B content marketing writer, I marketed and sold software and services to tech buyers in a variety of industries, including healthcare, manufacturing, pharmaceuticals, life sciences, and retail. I’ve sat across the table from tech buyers. I’ve presented products to them. I’ve listened to their questions and handled their objections. And I’ve looked a tech buyer in the eye and asked for an order. Spending 15+ years in front of tech buyers nearly every day has given me a unique perspective; I know those buyers intimately, and I understand what is important to them.
On top of that, I get technology and the tech industry. I know the players and understand the trends and nuances. Early on, I was a technology consultant and spent many years translating complex, technical concepts into business value. Because of this experience, I’m able to grasp new technology solutions quickly both from a business and a technical perspective, and I know how to explain complex topics in business terms in order to sell solutions successfully.
Insight about tech buyers combined with my knowledge of and experience with technology is what enables me to deliver value to my clients as a professional business writer. I know what it’s like to be in my client’s shoes, because I’ve been there. I understand the business they are in and the challenges they face in reaching and persuading tech buyers. And I appreciate the importance of partnering with dependable, organized professionals who deliver high-quality work, meet deadlines, and are easy to work with.
My writing experience:
- Cloud computing
- SaaS
- IT Infrastructure
- Cyber security
- AI and machine learning
- Data centers
- Data storage
- Data analytics
- Disaster recovery
- Video surveillance
- FinOps
- Managed Services
As a copywriter, I help my clients:
- Reach their prospects with compelling content
- Communicate their value and point of view
- Inspire action and shorten their sales cycles
- Meet demanding deadlines
- Maintain a steady drumbeat of high-value content
On A Personal Note…
I have a Business (BS) degree from Indiana University. While my major was business, my electives were filled with computer science courses, and I loved the combination of business and technical course work.
After graduation, I began a successful career in B2B technology sales and marketing that opened the door for me to work with companies of all sizes in many different industries. That soon developed into selling and delivering consulting services along with technology, and partnering with clients to deliver projects helped broaden my perspective and understanding of their businesses and gave me a true appreciation for what my clients did for a living … and how my products and services added value to them. Along the way, I found that I had a passion for writing, and I embraced every opportunity I had to use the written word.
Allyn Marketing Communications (AMC) was born out of my desire to embrace my two passions—technology marketing and writing—to help tech companies and consulting firms generate more leads and close more sales. I know that finding writers with that combination (that is, technology sales and marketing experience along with effective B2B copywriting skills) can be difficult to do, which is why I’m here.
When I’m not writing copy for my clients, I love to read, write fiction (mostly short stories), enjoy the outdoors, and spend time with my wife and three children.
